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DANIEL W. KELLY ___________________________________________________________________________________________________________________ hallmark When you care enough to win a huge client: Two mock cover approaches to a Hallmark book club, as well as a lift note. When I presented the full catalog concepts to the Hallmark people, they took me aside after the meeting, told me my copy brought tears to their eyes, and asked me if I’d be interested in moving out of state to come work for them directly. They didn’t realize that you can’t take the New York out of the kid OR the kid out of New York….
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©2007 Daniel W. Kelly