Did Domino’s Pizza pull a New Coke?

Marketer’s dream that I am, I saw a commercial last night for Domino’s complete new and improved menu. Supposedly, they took their customers suggestions and complaints about the taste of their food and changed all their recipes in accordance. As a lover of the Domino’s experience every now and then (you have to be in the mood for it because it’s not ‘real’ pizza), I new right then and there what I would be having for dinner tonight. Ordered a standard pizza with pepperoni, plus cheesy bread with marinara sauce on the side. I can say now from firsthand experience that Domino’s new recipes taste exactly the same as their old ones. I noticed NOTHING new. No different herbs and spices as the commercial claimed, no different quality in the pizza crust per the commercial. And that’s fine by me. Who wants their favorite junk foods altered anyway? Look at the fiasco with New Coke in the 80s. They changed it, people hated it, so they brought back “Classic Coke” to appease those customers…and then New Coke mysteriously faded away, leaving us to this day with ‘Classic’ Coke labels on the soda bottles.